World-famous entertainment group Cirque du Soleil Asia Pacific donates sewing machines, tables and materials to Bonham Strand, a social enterprise bespoke suitmaker, to boost their production of quality, Italian-fabric suits, with a 100% made in Hong Kong designation.

About Cirque du Soleil

Founded in 1984, Cirque du Soleil (“Circus of the Sun”), is a Canadian entertainment company that holds
performances all over the world and is self-described as “dramatic mix of circus arts and street entertainment”. Based in Montréal, Québec, Canada the company was founded in 1984 by Guy Laliberté and Daniel Gauthier, two former street performers. Today, Cirque du Soleil has approximately 3,500 employees from over 40 countries producing 15 shows over every continent, with an estimated 70 million people having experienced its shows. Cirque du Soleil’s creations are universally critically-acclaimed, and have won the Bambi, Rose d’Or, three Gemini Awards and four Primetime Emmy Awards.

About Bonham Strand

Bonham Strand is a bespoke menswear label and a social enterprise aiming to reinvigorate Hong Kong’s dying art of tailoring while championing the next generation of craftsmen. Bonham Strand empowers its underemployed master tailors, who are left behind by manufacturing’s exodus from Hong Kong, and pair them in a teaching and teamproduction arrangement with tailor-apprentices from the at-risk youth community. Launched in April 2012, Bonham Strand has been met with critical success.

South China Morning Post tells the story of Kenny Shum to show how Bonham Strand changes lives.

“But now, at 46, he is back doing what he loves – making bespoke suits – with the help of a new social enterprise called Bonham Strand. Established by private investors RGL Holdings, the scheme aims to hire older local tailors who are struggling to find work and partner them with young drug addicts in rehabilitation who want to learn the trade.”