Lifestyle expert, creative consultant, and publisher Ian Michael Crumm shares his feedback about his custom made BonhamStrand suit:

“It doesn’t happen often, but when I put on a suit it needs to feel powerful! My style has morphed over the years becoming more athleisure leaving suits in the closet longer. As I’ve been working out the past few months… I needed to get something new that fits. I caught wind of a new suiting company based in Hong Kong that just opened up a Philadelphia division and ended up working with them to design the suit above. We decided to keep the fit trim and on the shorter side. Whether wearing a sleek pair of shoes or a statement bracelet I prefer to leave some pant and arm room to not overwhelm my accessories with suiting. Fitted and feeling powerful!

Chit Chat Magazine speaks to Jong Lee about his “journey to success” in launching his old style quality tailor-made menswear business with a goal to helping those in need amongst society at the same time as preserving one off Hong Kong’s unique traditions:

My dream is to build Bonham Strand into a huge success and to give people in need, a place to go, a place to be and a means to support their rehabilitation into society.

On the back of this success, I would like to show how this social enterprise idea works in Hong Kong, and use it to showcase and export the idea of social enterprises to other countries and places with local people taking care of local problems.” sees Bonham Strand business model as highly innovative:

“Bonham Strand Limited is a social enterprise that works with traditional master tailors and seamstresses to create bespoke men’s suits, 100% made in Hong Kong using fine Italian fabrics from the likes of Loro Piana and Zegna. It also provides apprentice opportunities for young people overcoming addiction problems.”

“今時今日的辦公室比以往隨意得多了,穿恤衫牛仔褲上班的大有人在。即使穿西裝,也有無數廉價成衣可選,令訂做西裝的人越來越少,但西裝作為一種尊重場合的永恒衣着,任何男士總得有一套看門口,何不度身訂做一套好一點的?以社企方式營運的天裁行(Bonham Strand),聚集了不少從事裁縫師半世紀的職人,一於向他們請教。”


South China Morning Post features Bonham Strand and how it turns the tourists into tailors.

“Turning the tourists into tailors is the latest challenge for the workshop, which opened two years ago as a social enterprise to help industry veterans. The workshop, which has about 20 veteran tailors and seamstresses, also helps to rehabilitate drug users and provide work for the mentally disabled.”

Wall Street Journal’s special article and video story on Bonham Strand and its mission.

“Hong Kong’s tailoring industry has been declining for years, with production moving to China and many tailors left behind. Bonham Strand, a local bespoke tailoring company, is on a mission to create a new business model that gives master tailors better working conditions and youth in drug rehabilitation a chance to be hired as apprentices.”