“【本報訊】香港裁縫行業沒落,回流港人以社企方式再包裝,令老裁縫、車衣女工得以重投本土製衣。成立一年多的社企「天裁行」,主打度身訂做高級西裝,人均消費近6,000元,現時有約十名裁縫,全是資深老師傅,公司更到戒毒院舍教年輕人縫紉手藝,從中物色年輕裁縫。”


South China Morning Post features Bonham Strand and how it turns the tourists into tailors.

“Turning the tourists into tailors is the latest challenge for the workshop, which opened two years ago as a social enterprise to help industry veterans. The workshop, which has about 20 veteran tailors and seamstresses, also helps to rehabilitate drug users and provide work for the mentally disabled.”




The Secretary for Commerce and Economic Development, Mr Gregory So, paid a visit to Sham Shui Po District, visiting Bonham Strand as well.

Mr So visited Bonham Strand to see the operation of its workshop. He was glad to learn that the social enterprise had adopted an innovative business model which employed experienced tailors to teach rehabilitated youths how to make suits. The products are well received with their “Made in Hong Kong” brand.

“The way it operates is conducive to the conveyance of valuable experience while helping the rehabilitated youths to regain confidence and integrate into society. It also helps promote the ‘Made in Hong Kong’ brand. With such benefits, Bonham Strand fully demonstrates Hong Kong enterprises’ pursuit of creativity, innovation and mutual aid,” Mr So said.

Mr So (left) tried for himself the bespoke tailoring service at the Bonham Strand:

Mr So (third left) chats with a tailor at the Bonham Strand:

Mr So (centre) is briefed by the Chief Executive Officer of Bonham Strand, Mr Jong Lee (left), on the business concept of his social enterprise’s operation:


Wall Street Journal’s special article and video story on Bonham Strand and its mission.

“Hong Kong’s tailoring industry has been declining for years, with production moving to China and many tailors left behind. Bonham Strand, a local bespoke tailoring company, is on a mission to create a new business model that gives master tailors better working conditions and youth in drug rehabilitation a chance to be hired as apprentices.”


“現時香港大概有300多個社企項目,光顧社企從前都是抱着捐助的心態,對品質不敢抱太大期望。今日不一樣了,越來越多財經界精英加入營運社企,陳智思愛光顧的毛衣品牌,來自由哈佛碩士營運的L Plus H毛衣工廠,使用Jemala羊毛製作的產品更獲英女皇致函稱讚。中文大學客席講師黃元山穿着的西裝,來自專門聘請本地裁縫甚至更生人士的天裁行,用意大利名牌布料製成。這個聖誕,買得起名牌不夠有型,懂得買社企的優質出品才是真正懂得花。”


World-famous entertainment group Cirque du Soleil Asia Pacific donates sewing machines, tables and materials to Bonham Strand, a social enterprise bespoke suitmaker, to boost their production of quality, Italian-fabric suits, with a 100% made in Hong Kong designation.

About Cirque du Soleil

Founded in 1984, Cirque du Soleil (“Circus of the Sun”), is a Canadian entertainment company that holds
performances all over the world and is self-described as “dramatic mix of circus arts and street entertainment”. Based in Montréal, Québec, Canada the company was founded in 1984 by Guy Laliberté and Daniel Gauthier, two former street performers. Today, Cirque du Soleil has approximately 3,500 employees from over 40 countries producing 15 shows over every continent, with an estimated 70 million people having experienced its shows. Cirque du Soleil’s creations are universally critically-acclaimed, and have won the Bambi, Rose d’Or, three Gemini Awards and four Primetime Emmy Awards.

About Bonham Strand

Bonham Strand is a bespoke menswear label and a social enterprise aiming to reinvigorate Hong Kong’s dying art of tailoring while championing the next generation of craftsmen. Bonham Strand empowers its underemployed master tailors, who are left behind by manufacturing’s exodus from Hong Kong, and pair them in a teaching and teamproduction arrangement with tailor-apprentices from the at-risk youth community. Launched in April 2012, Bonham Strand has been met with critical success.


South China Morning Post tells the story of Kenny Shum to show how Bonham Strand changes lives.

“But now, at 46, he is back doing what he loves – making bespoke suits – with the help of a new social enterprise called Bonham Strand. Established by private investors RGL Holdings, the scheme aims to hire older local tailors who are struggling to find work and partner them with young drug addicts in rehabilitation who want to learn the trade.”