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What is Bespoke Tailoring?

Bespoke Tailoring is "A garment cut by an individual , for an individual, by an individual."

In the modern world, designers more than the craftsman, the craft of tailoring is an old fashioned cottage industry which people are more likely get in touch with fast fashion. Sad to say the art of bespoke tailoring is in danger of extinction.

Savile Row is the last outposts where still the aficionados of bespoke tailoring whereas it started developing very well in 1930s in Hong Kong. The division of the bespoke tailoring industry position called cutters and tailors. The cutter designs the cut and then cuts out into pieces. The tailor is the craftsman to really puts the pieces into a suit. The knowledge of the actual craft of tailoring, distinguish the cut from designers to produce it with experienced hand stitching into a fine products is called "The Art of Bespoke Tailoring".  The difference between bespoke tailoring and made to measure is that about the cut and craftsmanship. An individual cut for each customer, depending on his measurements, requirements and precisely adjusted for his body shape and character is the bespoke tailoring only. Made to measure means to use a standard cut to adjust as possible as fit to the customer's need. The experienced  hand stitching is a feature of bespoke tailoring as opposed to the machine sewing. And this artwork is carried out literally by hand and demands a level of skill that cannot be emulated by any machine, no matter how ingenious. The experienced hand of a seamstress is still required to finish off a breast pocket or hand stitch a border which comes to inserting a sleeve with delicate stitches. The suit are evident in the incomparable softness, lightness, flexibility and comfortable fit. By comparison of the golden years of the past, Bonham Strand is one of few local stores in Hong Kong still follow the golden rules to run with cutters and tailors together in retail & workshop. And 24 hours promising to supply a suit is impossible for bespoke tailoring. A minimum of several days from measuring to the first fitting is the rule, and enough time for hand stitching is important for a fine and delicate garment.



Bespoke Tailoring garments are made individually from understanding the physical peculiarities like "dropped right shoulder" "forward stomach" by body measurements each time. It aims to produce the best fit garment for customers discreetly and neutrality.

Unlike off the rack and "make to measure " suits, genuine bespoke tailoring suits

*never use templates, blocks or reference model suits

*are never altered from off-the -rack mass produced factory products

*never use an assembly line process or come from a factory



Bonham Strand (Hong Kong) suits are made by designers, cutters and tailors with an average of 40 years of experience and their skilled apprentices.

Our cutters and tailors are responsible for basting stitch, hand craftsmanship for jackets, vests and pants. Unlike mass production custom tailors, we do not “assembly-line” our suits whereas fundamental sew worker are responsible for individual elements such as pockets, linings and sleeves.

After cutters hand-cut and prepare each suit, tailors are responsible for making the entire jacket, vest or pant. Final adjustments and fittings are made by cutters and tailors specializing in suit finishing and alternations.

Our Deluxe Custom Shirts and Accessories are Almost as Popular as our Suits

Crafted attentively, passionate from zero to a deluxe garment as our suits, shirts and accessories are the mission to satisfy our Bonham Strand customers worldwide. Crafted from the finest materials and embracing classic artisanal standards, our shirts and accessories are a perfect complement for any occasion.

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